Brand kits

A brand kit collects your logos, colors, and fonts so you can attach one identity to a template or campaign instead of restyling each email by hand. You manage kits at /brand-kits, and any number of kits can live in one account — one per sub-brand, partner co-brand, or campaign program.

Creating a brand kit

Click New brand kit to open the form at /brand-kits/new. The form is split into four cards: Identity, Logos, Colors, and Typography. Only Name is required (1–255 characters); every other field is optional. Click Create brand kit to save — Pulse then opens the new kit's edit page so you can keep refining it.

The name identifies the kit in pickers and the list — for example "RBC Insurance" or "RBC × Stripe" for a co-brand lockup kit.

Adding logos

A kit holds up to 24 logos. Upload from the Logos card — the first upload drops the dashed Upload a logo (PNG, JPEG, GIF, WebP) target, and subsequent uploads use the Add logo button. You can select multiple files at once. Accepted formats are PNG, JPEG, GIF, and WebP, with a 10 MB cap per file.

Each uploaded logo gets a preview on both a light and a dark background (transparent logos show a checkerboard) and these editable settings:

• Logo name — a label, up to 120 characters. It is derived from the filename on upload (for example logo-dark.png becomes "logo dark"), and you can rename it.
• Kind — one of Wordmark, Icon / mark, Full lockup, or Partner logo. Defaults to Wordmark.
• Background appearance — For light backgrounds or For dark backgrounds, marking which background the logo is designed to sit on. Defaults to For light backgrounds.
• Transparent background — a checkbox recording whether the file has a transparent background or a baked-in solid one. It is a label for your reference; it does not alter the image.

The primary logo

Exactly one logo in a kit is the Primary logo. It carries a star Primary badge on its row in the Logos card; to change it, click Set primary on another logo. The primary logo is the one a brand kit contributes to your emails at send time — the other logos are stored for your reference and reuse but are not auto-placed into campaigns.

If you never mark a primary, the first logo in the list is promoted automatically when you save. A kit with no logos has no primary.

Colors and fonts

The Colors card has four fields — Primary, Secondary, Text, and Background. Each pairs a color picker with a hex text input. Values are stored as hex codes of 3 to 8 characters after the # (for example #1A73E8), which covers shorthand, full, and alpha hex. Any field left blank stays unset.

The Typography card holds Body font and Heading font, each a CSS font-family string up to 255 characters. Leave them blank to inherit the email's default.

How a kit reaches your emails

A brand kit is attached to a template or campaign, then applied when that email is compiled for the Review-step preview and at send — not in the live composer canvas. At that point, Pulse injects the kit's Primary color, Secondary color, Body font, and primary logo into the compiled email as CSS variables declared on :root that your email design reads (--mercleo-primary-color, --mercleo-secondary-color, --mercleo-font-family, --mercleo-logo-url). The Text color, Background color, and Heading font are stored on the kit for your records but are not injected by the send pipeline today.

Tracking where a kit is used

The list page's Used by column counts the templates and campaigns that reference each kit. A referenced kit reads "Used by 3"; a kit nothing points to reads "Unused". Rows with more than one logo also show a count badge such as "3 logos" next to the kit name.

Editing and deleting a kit

Open any kit from the list to edit it, then click Save changes. To remove a kit, click Delete brand kit and confirm — the form warns "This cannot be undone." Deletion is a soft delete: the kit drops out of the list and pickers but its row is retained behind the scenes.