Pulse

Audiences

Audiences are reusable, named groups of contacts you build once and pick from the Recipients step when sending a campaign. Each one wraps either a saved contact list or a segment filter, and resolves either dynamically on every send or as a frozen point-in-time snapshot.

Campaigns

A campaign is one email blast to a chosen audience. You build it in a five-step composer, then save it as a draft, schedule it, or send it now. A campaign stays editable until it sends; after that it becomes a read-only record with delivery metrics.

The composer

The composer is where you write a campaign's email and set how it sends. Use the Content step for the block editor, brand kit, and test sends, and the Setup step for the sender address, reply-to, CC/BCC, and tracking.

Asset library

The asset library is the shared image store behind your emails. You upload images from an image block while composing, and Pulse optimizes, deduplicates, and stores them so you can browse and reuse them across campaigns and templates.

Brand kits

A brand kit stores your logos, colors, and fonts in one place so campaigns and templates share a consistent look. Each kit holds up to 24 logos with light and dark variants, four named colors, and body and heading fonts.

Analytics

The Analytics dashboard reports traffic across every site on your account for a chosen period: stat tiles, a multi-metric chart, audience and acquisition breakdowns, geography, journeys, and a demo-request funnel. Pages and Custom Events are companion views for path-level and event-level detail.